Vision

ABC Fruits aims to develop and deliver high quality, safe and cost-effective food ingredients for consumers across the world. In doing so, we will partner with rural communities by linking them to the international food market, thereby giving them access to wealth and technology.

Mission

To build a world-class organization that is supported by knowledge, technology and an understanding of the social and economic framework of markets at a global and domestic level. To create capabilities that are environmentally sensitive, community focused and enables sustainable development.